Billboard Photoshop work

Billboard Design Research

The billboard advert is selling (promoting) a fitness centre and the service they provide. The target audience is anyone that wants to lose weight...The billboard sells this service well by showing the man is weighing down the sign to attract peoples attention. no graphics are used in the billboard above. The imagery however is used effectively used through the use of typography saying they're there to help people that want to lose wait no matter the size of the person.

However in this billboard they are using a women that has been photoshopped. The billboard is using the women as a mermaid to advertise the aquarium. This particular billboard is target at a mature/ adult audience as they are using a young women as a icon for people to go to the Aquarium. They don't use comic sands or any other fonts on billboard posters like this as they often are aimed for impact.

Fonts such as impact are used instead of more comical fonts that are hard to read from a long distance  because being realistic they only get a maximum of 2 mins place when people pass them by.

Billboard

 A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

My Billboard Design 

Starting the development of my own Billboard design. I have chosen a plain blank Billboard template to transpose my design onto the image. 

Using word template layer to write my message on to the Billboard along with the Adobe illustrator's image of the North Notts College logo. Font that is being used is impact showing a more stand out effective font on the Billboard. I also used the splat paint to add a more artistic view on the Billboard.

  Levels tool Photoshop

Levels is a tool in Photoshop and other image editing programs which can move and stretch the brightness levels of an image histogram. It has the power to adjust brightness, contrast, and tonal range by specifying the location of complete black, complete white, and midtones in a histogram.

My next editing skill that I used was to mess about with the levels of brightness and look at the light exposure of the image so I could edit it to my personal preference on what I thought was appropriate and looked the most refined (sharp).

Transposing the paint brush onto the Billboard was next step in designing the Billboard. This allowed for a clear sharp image that directed a powerful meaning of the creative industry linking to North Notts College.    

Photoshop Rasterization

Rasterizing a Photoshop layer converts a vector layer to pixels. Vector layers create graphics using lines and curves so they maintain their clarity when you enlarge them, but this format leaves them unsuitable for artistic effects that use pixels.

 Bus stop Advertisement Design

Linking both Poster and Billboard Creative Designs we went out of College to take pictures of the bus stop. To bring back to college where we would then copy a similar design that has resemblance to our previous Billboard and Poster designs and create a bus stop advertisement. This would be our final design work on advertisement for the creative industry. While using still creative print as means of advertisement.     

Original Design that is copied on to the bus stop advertisement. Simple skills where used here as copy and paste the layer from the Billboard and then Transform and Scale the layer and text to an appropriate proportion holding shift preventing skewing the image such as the text, paintbrush and College logo.  

Photoshop:- Window, Character and Swatches palette allows for a change in colour to show the design of the bus stop advertisement with more contrast to mark out what design has the best impact on the targeted audience. The Typography is meant to be aimed at college students using an impact style instead of being alternitive .